I know many chiropractors who believe that because their offices are small, formal protection of files and information may be unnecessary. But consider all the important records you must keep for your patients and your practice, even if you do not have a large staff. These files are critical to your business operation, especially if [...]
Posts under ‘Ask The Expert’
The lessons of continuing education: A commentary by Dr. Fuhr
When I arrived in Arizona more than two decades ago, the state did not require continuing education for its chiropractors. At the time, it was a very controversial subject between the two state associations, with one in favor of requiring continuing education, and the other opposed. The issue became a hot topic at the Arizona [...]
Dr. Fuhr published in latest issue of Chiropractic Economics
Read Dr. Fuhr’s comprehensive article on the study of instrument adjusting – click here: http://www.chiroeco.com/chiropractic/news/9749/1374/Marrying-research-with-chiropractic/
Dr. Fuhr on clinic marketing – part II
As a follow up to my commentary earlier this week about “In House” marketing, let’s address “Out House” marketing, which has evolved in process but not in concept. “Out House” marketing requires active communication on a regular basis with patients, especially with those who may visit your practice less frequently. Decades ago, we were the [...]
Dr. Fuhr comments on clinic marketing
At one point in my career, I served as a motivational lecturer at the Parker seminars. In fact, the opportunity to offer words of encouragement and professional insight to my peers inspired me to become a Parker Associate Lecturer. In many of those lectures, I imparted information about what we were doing successfully in our [...]