An editorial published a few years ago has always stayed on my mind. The column cited some examples of what traditional media is reporting about chiropractic. At the time, Forbes had recently indicated that chiropractic is not cost-effective, the Wall Street Journal had offered less-than-favorable comments, and US News & World Report questioned the effectiveness [...]
Posts under ‘Focus on Success’
Dr. Fuhr on clinic marketing – part II
As a follow up to my commentary earlier this week about “In House” marketing, let’s address “Out House” marketing, which has evolved in process but not in concept. “Out House” marketing requires active communication on a regular basis with patients, especially with those who may visit your practice less frequently. Decades ago, we were the [...]
Dr. Fuhr comments on clinic marketing
At one point in my career, I served as a motivational lecturer at the Parker seminars. In fact, the opportunity to offer words of encouragement and professional insight to my peers inspired me to become a Parker Associate Lecturer. In many of those lectures, I imparted information about what we were doing successfully in our [...]